Maven.
A marketplace for live, cohort-based education, where practitioners from companies like Google, OpenAI, Meta and Anthropic teach multi-week courses, short workshops and free lessons to a professional audience.
Sector
EdTech, professional education
Model
Two-sided marketplace
Formats
Courses, workshops, free lessons
Categories
AI, product, engineering, design, leadership, marketing
Context
Recorded video courses are cheap to distribute and easy to abandon. Live cohorts hold attention because they are scheduled, social and finite, but they are considerably harder to run as a product: every course has a start date, a seat count, an instructor with their own calendar, and a cohort of learners who all have to show up at the same time.
Maven is built around that constraint rather than against it. The catalogue is organised by when something starts and how long it runs, so a course is presented the way a learner actually has to commit to it: five weeks beginning September 5, a six-hour workshop on October 17, a sixty-minute free lesson that is either upcoming or already recorded.
The instructor side carries as much weight as the learner side. Courses are taught by named practitioners with their current role attached, and that attribution is the primary signal a prospective learner reads before price or syllabus.
What we built
Scheduled catalogue
Discovery organised around start date and duration rather than an open-ended library, so every listing states when it begins and how long the commitment runs.
Three delivery formats
Multi-week cohort courses, single-session workshops measured in hours or days, and free lessons that run live and remain available to watch afterwards.
Instructor-led positioning
Every listing leads with the practitioner teaching it and their current role, which is what the audience is buying as much as the syllabus.
Category browsing
The catalogue is navigable by discipline, so a product manager and a design lead arrive at different shortlists from the same home page.
Business tier
A separate track for organisations buying training for teams, alongside the individual learner flow.
Enrolment and payments
Seat-based enrolment against a dated cohort, which is a materially different transaction from selling access to a library.
What this demonstrates
Marketplace product with distinct supply and demand sides
Scheduling and cohort mechanics as the core domain model
Catalogue discovery across multiple content formats and categories
A consumer flow and an organisation flow in one product