We build softwarethat holds up.
Tectyra is a senior engineering studio. We architect, build and ship web platforms, SaaS and AI products for founders and teams who need them built properly the first time.
09
Products shipped to production
You can open 7 of them below, and two are running software you can use.
See the work4.8/5
Average client rating
Across 7 client reviews, with the two themes they kept returning to.
Read what they said100%
Yours from day one
Code, repositories, infrastructure and documentation. No lock-in, written into the terms.
See the terms0
Account managers
You talk to the engineer building it, and the work is not handed to someone more junior.
Meet who builds itEvery cell is something that appears in the work or the case studies below.
See what was built with itWho we work with
Four kinds of project, and the same engineer on all of them. Hover a column to see whether it is yours.
One partner, whole stack
One engineering partner across the whole stack, so nothing falls between the frontend team, the backend team and whoever was supposed to own deploys.
Selected work
Platforms, products and internal tooling. All of it live, and all of it built to the same standard we would apply to your project.
A cohort-based learning marketplace where operators from Google, Meta, OpenAI and Anthropic teach multi-week courses, one-day workshops and free lightning lessons. Course discovery and enrolment, live scheduled delivery, instructor tooling for publishing, and a separate business tier for enterprise training.
A Pakistani institute teaching remote work skills in live weekend courses. Each course page carries the curriculum, fees and next batch, a real class unlocks free behind a three-field form, and there is deliberately no checkout: enrolment happens on WhatsApp, and a seat is held only once confirmed.
A maternal and child health non-profit advancing care in underserved areas of Sindh. Programme pages for pregnancy care, routine immunisation, family planning and nutrition, live impact counters, patient stories, a resource library of annual reports and research, and an online donation flow.
Dispatch, mobile job execution and automatic invoicing for a 40-technician HVAC and plumbing operation. A live dispatch board, assisted technician assignment that states its reasoning, an offline-tolerant mobile app for work in basements and plant rooms, and invoices raised the moment a job completes. Running software you can open and use, seeded with a full working day.
A full-stack website builder for small businesses: pick a template, fill in content, launch a live site in minutes. Ships with a CMS dashboard, media manager, lead capture, page-view analytics and three customisable template styles. Running software you can open and use, with three finished demo sites.
A multi-step agentic AI loop with real-time streaming over SSE and WebSockets, tool execution (Python sandbox, web search, URL fetching) and document Q&A: attach a PDF, Word document or text file and it answers from the contents using BM25 retrieval. Robust error recovery keeps complex multi-part tasks running autonomously across many model turns.
Secure file sharing with controlled links, per-recipient view limits, time-based expiry, view-only mode, backend-proxied delivery and screenshot deterrence.
Where teamsget stuck
A product idea that no team has managed to turn into working software.
A previous developer left mid-project, and repairing the code now costs more than building it correctly would have.
An MVP that works in a demo and falls over the moment real users arrive.
An agency relationship where every conversation goes through an account manager instead of an engineer.
AI and LLM features on the roadmap, and no one on the project who has shipped them before.
No one owning the architecture, so every ticket gets closed and the system still drifts.
The cost ofgetting it wrong
$75k to $350k
typical range for building custom software, higher for complex systems
50 to 80%
of software projects fail outright or get rewritten
Industry estimates for custom software delivery, not Tectyra figures.
Technical debt slows delivery
Each new feature takes longer than the last. That is architecture compounding, and it grows more expensive to unwind the longer it runs.
Engineering shapes confidence
Missed dates and buggy demos cost you credibility with stakeholders and investors, whether or not anyone says so directly.
Security and compliance carry real risk
Many builds skip OWASP basics and proper auth until a breach or a failed review makes it everyone's problem.
Speed of shipping is competitive position
Time spent rebuilding broken code is time competitors spend launching features.
Most of these are notcoding problems. They areownership problems.
Which is the part
we take on.
Architecture chosen on day one that compounds with every feature. Nobody is asked to own it, so every ticket closes and the system still drifts.
How we work
Stage 01 of 06
01
Discovery & architecture
Six stages
Discovery & architecture
Map goals, users and constraints, then design the system: stack, data models, API design, infrastructure and security. This is where projects quietly succeed or fail.
- System design
- Data modelling
- Threat model
UX & technical design
Clean, conversion-aware UI built component-first, plus schemas, endpoints and auth flows, so the build is fast and predictable instead of improvised.
- Component library
- API contracts
- Auth flows
Build
Production code in iterations. React and Next.js front ends, Go, Node.js or Python APIs, Postgres, Mongo and Redis, real-time and AI features, shipped in reviewable slices.
- Iterative delivery
- Code review
- Typed end to end
Testing, QA & security
Edge-case handling, OWASP hardening, JWT and OAuth, performance and query tuning. Problems get caught before your users find them.
- OWASP
- Load testing
- Query tuning
Deploy & CI/CD
Dockerised, on AWS or Vercel, with automated pipelines so every future change ships safely, including the ones made after we hand over.
- Docker
- GitHub Actions
- IaC
Scale & maintain
Caching, indexing, monitoring and ongoing support, so the product holds up as you grow instead of buckling at the first traffic spike.
- Caching
- Monitoring
- Support
Structured so youcan walk away
The engagement is structured so you can stop at any milestone and still own everything built up to that point.
- Milestone-based delivery
- You see working software at every stage. You are never paying against a black box.
- You own everything
- Code, repositories, infrastructure and documentation are yours from day one. No lock-in.
- Delivery commitment
- If we commit to a milestone and do not deliver it to the agreed spec, you do not pay for it.
- Senior engineers, directly
- You talk to the engineers building your system, not an account manager, and not a junior it quietly gets handed to.
- A clear scope before you commit
- Architecture, milestones, timeline and cost agreed up front, so you know what you are signing up for and what it costs when it changes.
Outcomes
What you get
A custom-built platform tailored to automate your most critical workflows.
A secure, scalable system designed to grow with you, without a costly rebuild as you expand.
Real-time analytics and insights for data-driven decisions.
A clean, conversion-focused product experience your users enjoy using.
A senior team owning delivery end to end, faster and sharper than assembling one yourself.
A digital asset that raises how your brand is positioned in the market.
What they said
Across 7 client reviews
Delivered what was agreed
The scope discussed at the start is the scope that shipped, working, without a list of things quietly dropped along the way to make the date.
Finished inside the timeline
Projects completed within the window set at the outset, with the state of the build visible along the way rather than reported at the end.
Paraphrased from feedback given verbally. No quote marks, because nobody recorded the wording.
Who you areworking with
Ali Asghar
Founder & Principal Engineer
Plate 01
You talk to the engineer doing the work, not an account manager, and the build does not get quietly handed to somebody more junior.
Tectyra is led by Ali, who sets the architecture standard every build is held to and reviews the system design on each engagement.